Create your Digital Identity using 3 Easy-to-Apply Psychological Triggers

     Target market-done. (Check out our last blog post for this information).


    Now it's time for your next step.


    Once you establish what types of people you’re serving and how you can best tailor your message towards them, it’s time to create your identity. This will usually be the first impression people get whenever they interact with your brand. 


A logo is usually the first and last thing consumers see when they interact with your brand. It’s a consummation of everything they’ve experienced with your brand. It certifies everything people have experienced with your brand. So make sure your logo accurately reflects your brands values, message and people. 


    Different color schemes convey different messages psychologically.


    Red, amongst other things, subconsciously signals people to stop; probably because of the correlation with a red stop sign. This is why many fast food brands use red in their logo. Think McDonald's, Burger King, KFC, Pizza Hut etc. Since fast food is such an impulse purchase, brands use red to subconsciously signal drivers to stop and visit their brand for a meal and drink.


    Here are some other colors and their subconscious associations.


    Blue signals trust. Many professional services such as financial services use blue in their logos. It subconsciously signals to people that the company is trustworthy meaning their money is in good, ethical hands. 


Green signals prosperity and growth. We subconsciously associate green with spring where nature grows and there is hope anew. 


 

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