Value of Branding

        Which is more expensive? A plain white T-Shirt from a no-name company or a plain white T-Shirt from Nike? Of course it's Nike's T-Shirt.

    Why? It’s not because you’re selling a higher quality product but rather because you have an established brand and people will pay for that.

    Take a look at Starbucks. They can charge a premium for their fair-trade coffee because they can guarantee their customer a friendly smile when they walk in through the door and a warm ‘have a nice day’ on their way out.

    It’s not about what the customer gets, it’s about how the customer feels when they buy your product. This is why branding is critical in order to grow a business long-term. It ensures profitability and your most loyal customers will support you and your brand even during the low periods. 


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