The single best way to find your target market and what to tell them

    So you've just started your business or you're looking to connect with your existing target audience. Look no further. After today you'll have a better idea of finding your BEST target market and how to resonate with them.

    First take a look at your product or service and ask yourself,  ‘What change can I make with my product or service?’ and then, ‘What types of people would benefit from this change?’ Be as specific as possible. It’s better to be big in one niche than small in ten niches. Once you’re able to go deep on one niche, and give tremendous value to people in that niche, they’ll tell all their friends about it. This is how your brand will grow.

    However, here's the key: in order for people to want to recommend your product/service they have to believe in it 100% as they don’t want to be seen as outright fools to their friends. Accomplish this by massively overdelivering on your word.  

    Once you establish what types of people you want to target, figure out what you want to tell them. How is your product/service going to better their lives? And remember, just because you think something is valuable, doesn't mean your market sees it the same way. See their problems from their point of view. If you have the ability, live a day in their shoes. If you’re selling new software to ma and pa restaurant, go work a day, or spend some time in the store getting to know what a typical day looks like for them. Fully understand their challenges. This way you’ll be able to tailor your message so that it resonates profoundly with your people.

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