The Marketing Playbook

      Target market-done. (Check out our last blog post for this information).      Now it's time for your next step.      Once you establish what types of people you’re serving and how you can best tailor your message towards them, it’s time to create your identity. This will usually be the first impression people get whenever they interact with your brand.  A logo is usually the first and last thing consumers see when they interact with your brand. It’s a consummation of everything they’ve experienced with your brand. It certifies everything people have experienced with your brand. So make sure your logo accurately reflects your brands values, message and people.       Different color schemes convey different messages psychologically.      Red, amongst other things, subconsciously signals people to stop; probably because of the correlation with a red stop sign. This is why many fast f...

    So you've just started your business or you're looking to connect with your existing target audience. Look no further. After today you'll have a better idea of finding your BEST target market and how to resonate with them.      First take a look at your product or service and ask yourself,  ‘What change can I make with my product or service?’ and then, ‘What types of people would benefit from this change?’ Be as specific as possible. It’s better to be big in one niche than small in ten niches. Once you’re able to go deep on one niche, and give tremendous value to people in that niche, they’ll tell all their friends about it. This is how your brand will grow.      However, here's the key: in order for people to want to recommend your product/service they have to believe in it 100% as they don’t want to be seen as outright fools to their friends. Accomplish this by massively overdelivering on your word.        ...

          Which is more expensive? A plain white T-Shirt from a no-name company or a plain white T-Shirt from Nike? Of course it's Nike's T-Shirt.      Why? It’s not because you’re selling a higher quality product but rather because you have an established brand and people will pay for that.      Take a look at Starbucks. They can charge a premium for their fair-trade coffee because they can guarantee their customer a friendly smile when they walk in through the door and a warm ‘have a nice day’ on their way out.      It’s not about what the customer gets, it’s about how the customer feels when they buy your product. This is why branding is critical in order to grow a business long-term. It ensures profitability and your most loyal customers will support you and your brand even during the low periods.